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How to Order Custom Enamel Pins: A Complete First-Timer's Guide

Softer than soft enamel? Plating options? What's a one-off tooling fee, really? Everything you need before your first pin order — sizes, colours, backings and how to avoid the classic mistakes.

Enamel pins are the most-ordered custom product in the world for a reason: tiny, tactile and endlessly collectible. Here's how to get your first batch right.

1. Start with size and shape

Most pins land between 1.5 and 3 cm. Smaller than 1.5 cm and fine details disappear in the enamel fill; larger than 4 cm and unit cost climbs fast. Send us your logo or sketch and we'll recommend the sweet spot.

2. Soft vs. hard enamel

Soft enamel has raised metal lines with recessed colour you can feel — classic, textured, slightly cheaper. Hard enamel is polished flat for a smooth, jewellery-grade finish. Both use the same tooling.

3. Understand the tooling fee

Your design gets a custom-stamped mould — a one-off fee, typically $89–120 depending on size. It's reused for every reorder, so repeat orders drop straight to unit price.

4. Backings and extras

Rubber clutches are standard; upgrade to locking backs, epoxy coating or glitter enamel for a few cents per piece.

Ready? Send artwork to wow777david@gmail.com — mockup and itemised quote within one working day.

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